(Bilingue) Ingeniero de Datos (Manejo de herramientas Tecnologicas para Marketing)

Vence 20 Abr 2024

Job Title: Martech Solutions Architect
Position Overview:
As a Martech Solutions Architect, you will be a key player in integrating technology seamlessly into our marketing and advertising landscape. Collaborating closely with the membership team, you'll leverage your technical expertise to shape the future of our strategies and enhance our member engagement.
Key Responsibilities:
1. Leverage Segment CDP Integration:
Integrate Segment CDP into the company's marketing, advertising, and communication technology stack.
Configure the platform to meet specific company needs, ensuring compatibility with other teams.
2. Optimize Data Management:
Manage and optimize data collected through Segment CDP.
Define data schemas, establish data governance processes, and ensure data accuracy and currency.
3. Unified Customer Data View:
Utilize Segment CDP to create a unified view of customer data across all channels and sources.
Collaborate with the membership team to identify key customer segments for targeted campaigns.
4. Data-Driven Campaign Execution:
Collaborate with the marketing team to develop and execute personalized, data-driven marketing and advertising campaigns.
Analyze customer data using Segment CDP to identify opportunities for targeting and personalization.

• MarTech
• CDP
• analista

Profesional Senior

1886122512